Latest Posts
Tactical insights and how-to guides for teams building on customer proof.
Do You Still Need Semrush?
MCP just split your SEO suite into two products: a reporting interface Claude now gives you for free, and a proprietary dataset you can't replicate. Here's the framework for deciding what the subscription is actually worth — from a founder who still pays for one.
Read Post
Why AI Engines Cite Anything at All
Users click a source inside an AI answer about 1% of the time. So why do engines cite at all? Because some claims can't stand on the engine's word alone — and understanding that incentive changes how you write, and how far you trust your own dashboards.
Read Post
How to Rank in ChatGPT and Perplexity (You Don't — You Get Cited)
You don't rank in ChatGPT and Perplexity the way you rank in Google — you get cited. Here's what each engine favors, the universal moves, and how to actually measure whether it's working.
Read Post
The AI Search Content Checklist: 10 Steps to Get Cited by AI Engines
A 10-step checklist for making content citable by AI engines like ChatGPT, Perplexity, and Google AI Overviews — structured answers, fact density, verified proof, and schema.
Read Post
Why Verified Proof Is the Currency of AI Citation
AI engines cite specific, attributable, non-promotional claims. That makes verified customer proof the highest-value content type for AI visibility — and most companies have none of it structured for citation.
Read PostWhere the Reasoning Lives: The Model-Selection Question Everyone Is Asking Wrong
Teams pick AI models based on how hard the task feels. That's the wrong axis — and it's costing them on every single prompt.
Read PostStop Treating Case Studies Like Trophies
Most customer marketing programs are stuck waiting for the perfect story. Here's why publishing frequent, imperfect proof compounds faster than one polished trophy — and how AI buyer research is already changing what case studies need to be.
Read Post
Testimonial Release Form for B2B Marketing: Templates and Strategies
Learn how to create testimonial release forms, when email consent works, and why adding a clause to your contracts upfront saves headaches later.
Read Post
B2B Case Studies: Examples from the Top 58 Growing SaaS Companies in 2025
Learn how top 58 growing SaaS companies use case studies to drive conversions, with real examples from Gong, ClickUp, Databricks, and proven frameworks.
Read Post
How to Write Anonymous Case Studies
Learn why anonymous case studies are still powerful marketing tools and discover proven strategies to create compelling stories without client names or logos.
Read Post
Sales Deck Inspiration for Enterprise SaaS B2B
Learn how to build compelling B2B SaaS sales decks that capture attention, establish credibility, and drive buying decisions during enterprise demos.
Read Post
Securing Customer Testimonials: A Step-by-Step Guide
Learn how to secure powerful customer testimonials with the right approach, email templates, and proven strategies for successful case study outreach.
Read Post
What Are the Pros and Cons of Testimonials?
Discover the strategic advantages and potential pitfalls of using testimonials in your marketing, plus how outsourcing can maximize their effectiveness.
Read Post
How to Get Video Testimonials from Customers
Learn proven strategies to get customers to say yes to video testimonials by showing mutual value and making the process effortless.
Read Post
How to Write a SaaS Case Study That Converts
Learn to craft compelling SaaS case studies using proven storytelling frameworks that engage prospects and drive conversions through real customer success stories.
Read PostWhite Paper vs Case Study: Which One Should Your Business Choose
Learn when to use white papers vs case studies for maximum marketing impact. Get best practices and decision-making tips for your content strategy.
Read Post
How to Ask a Customer for a Testimonial via Email
Learn the strategic approach to requesting customer testimonials via email. Includes proven templates and tactics to maximize response rates.
Read PostCrafting Case Study Questions: A Thoughtful Approach to Customer Testimonials
Master the art of customer interviews with strategic questioning techniques that transform testimonials into powerful sales assets.
Read PostThe Case for Video Customer Testimonials Versus Written Case Studies
Learn why video testimonials increase conversions by 80% and how they build more trust than written case studies for SaaS companies.
Read Post
Asking For SaaS Customer References
Learn how to ask SaaS customers for reference calls with proven email templates and strategies that turn satisfied customers into powerful advocates.
Read PostDefining a SaaS ICP (Ideal Customer Profile)
Learn how to define your SaaS Ideal Customer Profile and use customer insights to build sales enablement materials that boost quota attainment.
Read Post
Why Case Study Slides are Essential for Sales
Learn how to leverage customer testimonials and case studies in sales demos to build trust, reduce sales cycle time, and win more deals.
Read Post
How To Incorporate Social Proof On Your Website
Learn how Gong.io masterfully uses customer stories and testimonials across their website to build credibility and drive conversions through strategic social proof.
Read Post
How to use Case Studies in Marketing and Sales
Learn how to maximize case studies across your entire sales funnel, from awareness to decision, and turn one customer interview into multiple marketing assets.
Read PostThe Benefits of Outsourcing Customer Testimonials
Discover how outsourcing customer testimonials can boost conversions, save time, and create more compelling case studies for your sales pipeline.
Read Post
How to get Case Studies Approved for Marketing
Master the art of getting case studies approved with strategic tactics that work even when legal or marketing teams say no.
Read PostGetting Customers to Agree to Case Studies
Learn proven tactics to convince reluctant customers to participate in case studies by making the process mutually beneficial and friction-free.
Read PostWhy Video Testimonials Are Essential for Effective Case Studies
Case studies build trust, but without video testimonials, they leave a credibility gap. Discover why video proof is now a non-negotiable for B2B marketing success.
Read Post