Reports & Studies
Original research and industry benchmarks for teams building on customer proof.
Customer Testimonial Software: 2026 Vendor Comparison Report
7 customer testimonial software platforms scored on 74 requirements. Which B2B social proof tools deliver, and where the market falls short.
Win-Loss Analysis Software: 2026 Vendor Comparison Report
6 win-loss analysis software platforms scored on 70 requirements. Which win loss analysis tools for B2B deliver, and where the market falls short.
Customer Community Platform: 2026 Vendor Comparison Report
Circle, Bettermode, Higher Logic Vanilla, Salesforce Experience Cloud — 7 customer community platforms compared head-to-head on AI moderation, education workflows, and the gap between a support forum and a real customer destination.
Customer Reference Software: 2026 Vendor Comparison Report
7 customer reference software platforms scored on 40 requirements across 8 categories. Which customer reference management tools for B2B deliver, and where the market falls short.
Customer Advocacy Software: 2026 Vendor Comparison Report
7 customer advocacy software platforms scored on 37 requirements across 10 categories. Which customer advocacy tools for B2B deliver, and where the market falls short.
Voice of the Customer Software: 2026 Vendor Comparison Report
8 voice of the customer software platforms scored on 72 requirements. Which voice of the customer tools for B2B deliver on AI insights, and where the market falls short.
Top B2B Social Proof Strategies: A Deep Dive Report
Analysis of 58 fastest-growing SaaS companies reveals how top performers leverage case studies, video testimonials, and social proof to drive conversions.
The 2026 State of Customer Advocacy Technology
Comprehensive analysis of SaaS ecosystems for referral, review, and reference management. Evaluates 50+ products across customer advocacy platforms.
Measurable ROI of Customer Advocacy Programs
A 2025-2026 strategic analysis of the measurable ROI of customer advocacy programs for B2B SaaS and enterprise tech, covering acquisition efficiency, retention economics, and operational savings.
