Reports & Studies
Original research and industry benchmarks for teams building on customer proof.
Win-Loss Analysis Software: 2026 Vendor Comparison Report
6 win-loss analysis software platforms scored on 70 requirements. Which win loss analysis tools for B2B deliver, and where the market falls short.
Customer Testimonial & Social Proof Software: 2026 Vendor Comparison Report
7 customer testimonial software vendors scored on 74 requirements. Which B2B social proof platforms deliver — and where the market falls short.
Customer Community Platform: 2026 Vendor Comparison Report
7 customer community platform vendors scored across 78 requirements. Which B2B customer community platforms deliver, and where the market falls short.
Customer Reference Software: 2026 Vendor Comparison Report
7 customer reference software platforms scored across 40 requirements. Which customer reference management tools deliver, and where the market falls short.
Customer Advocacy Software: 2026 Vendor Comparison Report
Seven customer advocacy software vendors scored across 37 requirements. Which advocacy platforms deliver, and where the market falls short.
Voice of the Customer Software: 2026 Vendor Comparison Report
8 voice of the customer software platforms scored across 72 requirements. Which VoC tools for B2B actually deliver, and where the market falls short.
Top B2B Social Proof Strategies: A Deep Dive Report
Analysis of 58 fastest-growing SaaS companies reveals how top performers leverage case studies, video testimonials, and social proof to drive conversions.
The 2026 State of Customer Advocacy Technology
Comprehensive analysis of SaaS ecosystems for referral, review, and reference management. Evaluates 50+ products across customer advocacy platforms.
Measurable ROI of Customer Advocacy Programs
A 2025-2026 strategic analysis of the measurable ROI of customer advocacy programs for B2B SaaS and enterprise tech, covering acquisition efficiency, retention economics, and operational savings.
