Spendgo
Customer Interviews to Boost Enterprise Sales in the QSR Industry
"Proofmap was a game-changer for us. I didn't have the time—or bandwidth—to build a testimonial engine from scratch."
— Neal Dubisky, VP of Sales, Spendgo
Key Outcomes
48 hrs
Case studies delivered
Multiple
Notable brand case studies
On-Demand
Content for any prospect
About Spendgo
Spendgo provides customer loyalty and engagement platforms for restaurants and retailers. They integrate in-store, online, and mobile touchpoints for unified customer experiences, managing loyalty programs, marketing automation, rewards, and customer insights.
Notable Clients: Captain D's, bb.q Chicken, Cold Stone Creamery
Proving Value in a Crowded Market
No Case Studies
Best-of-breed loyalty solution lacked case studies despite having a strong product.
Referral-Driven Industry
Relied heavily on direct sales in an industry where referrals drive decisions.
Competing Against Bundled Solutions
Needed compelling marketing content to demonstrate ROI against legacy bundled solutions.
"We consistently needed to educate prospects on why our easy-to-use, phone-based loyalty was superior."
Proofmap's Approach
Strategic Customer Interviews
Proofmap conducted dedicated customer interviews with strategic story angles tailored to each client.
Thorough Preparation
Prepared thoroughly to identify unique narratives per client, not generic templates.
48-Hour Delivery
Delivered content within 48 hours through AI-assisted workflow with customized context windows.
Flexible Asset Creation
Enabled flexible asset creation for specific prospects—social ads, blogs, and sales materials.
"Within two days, they were already seeking out my approval on the marketing content."
The Results
Spendgo now has the proof they need to win enterprise deals.
Rapid Turnaround
Case studies produced within 48 hours, ready for immediate use in sales cycles.
Notable Brand Stories
Multiple notable brand case studies completed, including Captain D's.
Tailored Content
Ability to tailor testimonials for high-value enterprise prospects.
Strategic Partnership
Enabled strategic co-marketing partnership with Toast POS platform.
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