Customer proof on record
How WorkSpring launched a new AMS in eight months with Dennison & Associates
- Customer on record
- Workspring
- Vendor on record
- Dennison & Associates
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Proofmap summary
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Workspring, a membership-based organization, brought in Dennison & Associates for a tech assessment and a full AMS implementation. By its operations manager's account, Dennison helped the organization launch its new system in eight months, a process that "could take one to two years" without their support. Megan Babcock says the new system provides "one source of truth" and is "night and day different" for staff.
Approved quotes
Every quote the contributor approved, in the wording approved, so a cited quote can be checked against this proof.
Showing all 32 quotes
- Background
Self Intro
“My name is Megan Babcock. I am the operations manager with WorkSpring. I've been with the organization for 11 years now and in this operational role for about two years.”
- Background
Self Intro
“My name is Megan Babcock, and I am the operations manager at WorkSpring.”
- Background
Company Intro
“WorkSpring is a membership-based organization. As an all-in-one solution, our driving purpose is to uplift our members by supporting them with services including HR, training, wellness, and more.”
- Before
Legacy System Gatekeeper
“WorkSpring is in its 75th year of business. We were with our previous AMS for about 20-some years—we were on the same system for a very long time. One of the biggest challenges we faced was that our all of our systems and tracking weren't all speaking to each other.”
- Before
Lack of a Single Source of Truth
“Our full staff didn't have the comfort of utilizing the system to its fullest and we relied only on a few specific gatekeepers to understand the AMS. We had a lot of personal tracking going on, whether that be spreadsheets, email, etc. A big gap for us if we never had one source of truth for our data and a lot of manual manipulation was required.”
- Before
Pain Point Summary
“The challenges we faced with our previous system—which we were on for 20-some years—was that all staff didn't have comfort with how it was originally set up. But over time, we saw the need to have the system work more efficiently for us and for there to be one source of truth with everything in one place. That was our major pain point.”
- Before
Manual Tracking and Inefficiency
“Across the organization, we had a lot of manual tracking going on within the different departments. A lot of people were doing things a way that they were familiar with, but that made it difficult. We didn't have one central location that all of us could access for our membership base or for any transactions. That made it difficult for us to function, operate efficiently, and get information on the spot.”
- Before
Disconnected Systems & Member Experience
“Our biggest goal was to have one source of truth, one central location that all our staff had comfort utilizing. The other piece was, we previously had a website that was in no way connected to our AMS, so our members didn't have that nice uniform experience. Much of that was handled internally—even credit card processing. We had a lot of separate avenues where nothing spoke to each other. So our goal with the new AMS move was to have one source of truth, one place to go so that it was seamless for our staff and our members.”
- How they use it
Tech Assessment Guided Selection Process
“We brought Dennison in from almost the very beginning. They did a full tech assessment for us because we wanted someone to take a deeper look across all our departments at inefficiencies and processes tied to the system. From start to finish, they worked through every department, looked at what spreadsheets and programs we were using, and kicked it off with that nice tech assessment. Through that process is when we started exploring different systems that would fit us better, and we made our decision towards the end of that assessment.”
- Results
Value of the Tech Assessment
“The tech assessment did exactly what our goal was: it shed light on the blind spots that we had. We were fairly siloed—we're a small organization under 30 employees, and when you've been here for several years, you have a good flow of how you do things. The tech assessment really shed light for us on how things were being done and maybe some gaps we weren't even aware of, of how we could do things more efficiently.”
- How they use it
Demystifying Tech Selection
“We are a small staff; we wear a lot of hats. So in terms of having the expertise and knowing what options are out there, it's intimidating. We were on the same system for such a long time, so we didn't really know what else was out there. They made it very simple. They heard our pain points, told us what we needed, and just pointed us in the right direction of potential options.”
Deciding to Partner with Dennison
“There was a consideration that we would run with this ourselves. Our president had a good connection with Dennison through other associations with great experiences with them. For us, starting with the tech assessment and just having that great experience, it was just a no-brainer.”
- How they use it
Bringing in Experts for Aggressive Timeline
“With us having a smaller staff and knowing we had less than eight months to launch the system, which I know is not common, I appreciate our leadership's vision to bring in the experts so that we could do this the right way.”
- Results
Aligning New Tech with a Rebrand
“Our quicker turnaround for the AMS launch was because we wanted it to go hand-in-hand with our full organization rebrand. We wanted to align that for our members by launching the new system at the same time. Our members didn't have that nice one-stop-shop experience before. We wanted to have advancements in technology so they felt it was making things easy for them, having it at their fingertips. We wanted to do those announcements at the same time.”
- Before
Putting Members in the Driver's Seat
“For us, we were so used to things being separate, we weren't able to put our members in the driver's seat. We take pride in having those interactions and supporting them, but we felt that with where technology's going, you want things to be easier. You want to be able to make purchases on your own quickly and not wait on someone else. We wanted to have our services, events, and account management all at the members' fingertips, and they didn't have that before.”
- Results
Connecting Rebrand with Member Experience
“Our timeline to get the AMS launched in eight months was really driven by us also having a full rebrand that we were announcing in that same timeline. We wanted to align that for our members. We felt that having this new AMS they would have access to would go right along with our vision and our rebrand—really putting our members in the driver's seat and giving them the best experience possible.”
- Results
Gaining Confidence with an Expert Partner
“Transparently, I've never launched an AMS on my own before. Nobody in our organization had. Since we're small and we all wear a lot of hats, I wasn't confident in knowing what all this implementation would take. Bringing in Dennison boosted my confidence, knowing that this would be done right and that we'd be able to launch in the timeline we wanted to.”
- Results
How Partnership Enabled Focus and Communication
“Bringing in Dennison to support us through the full start-to-finish AMS implementation allowed me to be very present in the detail across all departments. Me being newer in the operational role, I was able to understand and capture everything we needed and keep leadership updated. Others in an operational role can understand you're always pulled in different directions. This allowed me to be more present for what our staff needed, with the confidence of knowing that Dennison was keeping the implementation going and on track.”
- Results
Accelerated Implementation by 1-2 Years
“If I'm being very honest, if we didn't have Dennison's support in the implementation, realistically, it would take probably one to two years minimum to do it well. To launch that system, I would say it could take one to two years without that support. They expedited the whole experience for us, coming in as the experts.”
- Results
How Dennison Acted as an Advocate
“Dennison came in as our advocates from the beginning. As we met with the new AMS project team and additional vendors, they were able to expedite the conversations because they already knew our pain points from the tech assessment. They were able to get ahead of things. It would have taken a lot longer to discover what we needed, but they truly came in as our advocates. They knew what we needed to do, made that known, and paved the way to keep the implementation on track.”
- Results
Managing Data Conversion and Staff Buy-in
“Some of the big pieces that stand out to us were their support of managing the full data conversion as well as helping us to achieve buy-in from staff. Being able to assist in manages our staffs expectations and building trust as they adjusted to the new system was huge. They were able to help do that, and I think much more efficiently than we would have done if we took the implementation on ourselves.”
- Results
The Value of External Expertise
“Our organization had some experiences with some smaller system implementations, for example launching some of our wellness portals over the years. However, we didn't have anyone on our team with that area of expertise on the tech side, or know about best strategy and best practices to do it efficiently. Dennison came in and had that from the beginning.”
- Results
Time Saved with Expert Support
“With Dennison's support in our implementation helping us get it launched in eight months, I could estimate that it could take one to two years if you didn't have that support.”
- Results
Night and Day Difference Post-Launch
“We met our deadline and launched the AMS on time, but we're now in our first year of the big learning curve. Dennison let us know from the beginning that you don't get up and running and everything's perfect; you might hit some road bumps along the way. From us launching, it's night and day different in terms of our staff and how simple the system is for us. The training resources and process for getting staff comfortable—which we never had before—felt much easier than we all were expecting but it will always be an ongoing process.”
Ongoing Support Post-Launch
“Our decision to keep Dennison on for day-to-day support with the new AMS felt like a no-brainer because the experience had been great all through implementation. We wanted a system expert helping us set things up in the best way post-launch—someone who can guide us on how to navigate new things we needed to build and allow myself and others to still manage our workloads. Needs are always there, and you want to continue to advance. We're in constant conversations with Dennison. They make it very easy and help us stay ahead of anything that might be coming.”
- Results
Continuity and Avoiding Internal Burden
“Managing the growth of the system would have been on my shoulders. I would have been that go-to, and we had other big projects coming down the line. To know we'd have Dennison there beside us after they saw everything from start to finish with implementation just made that even easier. There wasn't a learning curve of bringing someone new in for support or hiring a new staff member to manage a system. That key person from Denison remained our go-to and our system expert.”
- Results
Freeing Up Time for Strategic Work
“With us being in business for 75 years, we're at the point of asking how we can advance the way we're utilizing tech, for example, by implementing an LMS. Bringing in an LMS system and other next steps to keep us ahead and serve our members best was our goal. Having Dennison as true day-to-day support with the system allows me to open up time to focus on those next projects and strategize with leadership about where we want to take the organization from here.”
- Results
Enabling Focus on Future Projects
“Even post-implementation, there are still a lot of things we would like to do to keep us ahead in terms of how we're utilizing technology and serving our members best. Having Dennison alongside us opens up that time for me to be able to focus on those projects and support our leadership and those visions.”
Priceless Relationship and Cultural Impact
“The experience with Dennison—from the beginning, working with the team through the tech assessment, and then bringing in Sharon—we had full trust that we were in great hands. She's one of those relationships that I know I will stay in touch with long-term, just from the personal and professional growth opportunities she has helped me with in my operational role. It's priceless. We wouldn't have been able to hit our implementation without her, there's no doubt about that. She even culturally helped as an advocate, making sure staff remembered the 'why' behind this big, hard change. She helped drive that across the organization. Staff had great trust in her from the beginning. When you bring someone in from the outside, that can be difficult, but they have a great way of doing that and it worked really well for us.”
Gaining Staff Confidence and Buy-in
“With every person we had the opportunity to work with at Dennison, we had confidence. They've been able to really get buy-in from staff as to why these pieces are so important for us as an organization, from kickoff meetings all the way through our implementation. They've had great support and engagement from staff, which we weren't sure what to expect, but they definitely have a great process for how to do that.”
Guiding the Change Management Process
“Dennison came in from the beginning and prepared us for how important the change management piece was going to be for our staff. They were really our guide and our advocates all along the way to make sure that was done well.”
- Results
Impact of Change Management Support
“I think one of our most significant impacts of working with Dennison was their ability to help us with the change management peice across the whole organization through the implementation of a new system, and really just helped us gain support and confidence with all staff in the process, all the way through.”